Jeff completed his design degree at Emily Carr University and pursued his Masters degree in Industrial Design at Lund University in Sweden. He returned to Vancouver and co-founded Notae Studio, a design agency that has created and commercialized a variety of products ranging from furniture, eyewear, to footwear. His work has been exhibited in international fairs in Stockholm, Milan, and Vancouver.

In 2016, he joined award-winning interior design firm, Falken Reynolds, before starting his eponymous studio in 2022.